Smorgasbord
A Sydney design consultancy that loves to create good brand stories
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Getting the conversation started: Hitworks


Hitworks do a simple thing. They work with retail store chains to turn their unruly online platforms into muscular, busy sales channels. And they like to do it in plain English, without the opaque gobbledegook favoured by their peers.

To explain what Hitworks can do, we wrote and illustrated a set of 16 FAQs. Hitworks now use them whenever they have to introduce their brand – in pitch decks, in brochureware, on banners. The perfect icebreaker.

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 Business cards feature anagrams made from the bearer's name...

Business cards feature anagrams made from the bearer's name...

 ...who become characters in their own right...

...who become characters in their own right...

 ...featured on the labels of wine given as Christmas gifts.

...featured on the labels of wine given as Christmas gifts.