Smorgasbord
A Sydney design consultancy that loves to create good brand stories
n8.jpg

Feeling good about a messy future: Phoenix Strategic

Community outrage. Regional Australia resigned to despair. The big end of town deciding that lip service is good enough for engaging with corporate social responsibility. These are just some of the challenges that Phoenix is brought in to solve, to do the patient and complex work of drawing co-operation and tangible results out of all stakeholders. Now, how do you say all that in just a logo?

pho_2.jpg
pho_3.jpg
pho_4.jpg
pho_5.jpg
 Solving Phoenix's identity and communications challenges was just the start. It led to an unexpected collaboration with NSW's Department of Family and Community Services: Phoenix ran the day-long workshop that invited participants to imagine their organisation's future, and Smörgåsbord was on hand to turn the scenarios they described into sketches that could be discussed, adjusted, debated. The immediacy of pencil on paper, in real time. No chance to wipe down and start again. Nerve-wracking but ultimately illuminating.

Solving Phoenix's identity and communications challenges was just the start. It led to an unexpected collaboration with NSW's Department of Family and Community Services: Phoenix ran the day-long workshop that invited participants to imagine their organisation's future, and Smörgåsbord was on hand to turn the scenarios they described into sketches that could be discussed, adjusted, debated. The immediacy of pencil on paper, in real time. No chance to wipe down and start again. Nerve-wracking but ultimately illuminating.

pho_7.jpg
pho_8.jpg