Smorgasbord
A Sydney design consultancy that loves to create good brand stories
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Remixing tradition: Shepherd's Trail

Shepherd's Trail is like a record label for wine. Their single-minded purpose is to find outstanding wines from smaller winemakers and gently steer them (shepherd them?) towards the wider audience they deserve.

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 When they approached Smörgåsbord with a brief for an identity, founders Jason Turton and Anthony Shepherd were clear that they wanted something that respected the heritage of winemaking; something classic, something that would have looked good above a cellar door in Languedoc two hundred years ago.  The solution was 'ST' as an ornate monogram. Shepherd's Trail, but also (more secretly) Shepherd and Turton.

When they approached Smörgåsbord with a brief for an identity, founders Jason Turton and Anthony Shepherd were clear that they wanted something that respected the heritage of winemaking; something classic, something that would have looked good above a cellar door in Languedoc two hundred years ago.

The solution was 'ST' as an ornate monogram. Shepherd's Trail, but also (more secretly) Shepherd and Turton.

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 Label printing:  Impresstik . Photography:  Paul Henderson-Kelly.

Label printing: Impresstik.
Photography: Paul Henderson-Kelly.